Business Details
Your Trusted Mortgage Broker in London
London Mortgage Advice has been providing impartial mortgage advice for over 20 years. We are authorised and regulated by the Financial Conduct Authority, ensuring all our services meet strict compliance standards. Our director, David Sellar, brings over 25 years of industry experience to every client interaction. We specialise in sourcing tailored mortgage solutions across London and nationwide, covering first-time buyers, remortgages, buy-to-let, and commercial mortgages.Our fee-free service operates without lender ties, prioritising client needs through transparent communication and personalised guidance. We maintain a commitment to Consumer Duty principles, ensuring fair treatment and clear information throughout the mortgage process. Our approach combines market expertise with a dedication to simplifying complex financial decisions for homeowners and investors alike.
Services
Mortgages
Remortgages
First Time Buyer
Buy to Let
Credit Problems
Highlights and features
- We Do Not Charge You Fees
- Access To A Wide Product Range
- Fully Qualified to Advise
- Personalised Confidential Service
- 25 Years Mortgage Brokerage Experience
Associations and certifications
- Financial Conduct Authority
What people say
Fast, efficient
Excellent advice
Entirely trustworthy
Hassle free
Professional service
Services
Mortgages
We provide comprehensive mortgage solutions tailored to individual circumstances. Our FCA-regulated advisors help clients navigate the complex market to find competitive rates and suitable terms. With access to the entire market, we specialise in matching borrowers with appropriate residential and commercial mortgage products.
Remortgages
Our remortgage specialists identify cost-saving opportunities for existing homeowners. We analyse current deals against market alternatives to help clients reduce monthly payments or release equity. Our fee-free service ensures transparent comparisons between fixed, tracker, and variable rate options.
First Time Buyer
We simplify the home buying process for first-time purchasers through expert guidance and market access. Our advisors explain available schemes, including government-backed options requiring 5% deposits. We help clients understand affordability criteria and prepare necessary documentation for successful applications.
Buy to Let
Our buy-to-let specialists assist property investors with financing strategies. We explain rental income requirements, deposit thresholds, and lender-specific criteria. Our service covers portfolio management and helps clients secure competitive rates for single or multiple property investments.
Credit Problems
We support clients with credit challenges through specialist mortgage solutions. Our advisors assess individual circumstances to identify lenders accommodating various credit histories. We provide guidance on improving creditworthiness while helping secure financing options for property purchases or remortgages.
People
David Sellar
Director
David Sellar has operated as a mortgage broker in London for over 25 years. As director of London Mortgage Advice Limited, he has guided clients through complex mortgage decisions for more than two decades. His expertise covers residential, commercial, and buy-to-let financing.
Questions
What mortgage services do you offer?
We provide free advice on residential and commercial mortgages, including first-time buyer schemes, remortgages, buy-to-let financing, and solutions for adverse credit situations.
Are your services truly free?
Yes, we charge no fees to clients. Our income comes from lender introductions, though we guarantee impartial recommendations based solely on client needs.
How do you differ from high-street banks?
Unlike tied lenders, we access the entire market to find optimal deals. Our independent advice covers 25 years' experience helping London clients with complex mortgage requirements.
Can you help with difficult credit histories?
We specialise in adverse credit mortgages, working with specialist lenders to find solutions for clients with previous credit challenges.
What areas do you cover?
While based in London, we provide mortgage advice nationwide, assisting clients across the UK with residential and commercial financing needs.
How are you regulated?
We operate under Financial Conduct Authority regulation for residential mortgages, maintaining strict compliance standards while offering transparent, fair client communications.
