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Smart mortgage advice, made simple

Our brokerage is built on transparency, expertise, and personal service. We guide clients through the mortgage process with clarity, ensuring every recommendation is aligned with their circumstances and long-term goals.

Whether you’re buying your first home, refinancing, expanding your property portfolio, or seeking specialist lending solutions, we combine deep market knowledge with access to an extensive panel of lenders. We also provide expert advice on protection products, including life cover, income protection, and critical illness cover, to safeguard your financial future.

Our mission is to make mortgages straightforward, stress-free, and accessible. By combining professional qualifications with a client-first approach, we deliver tailored solutions and lasting peace of mind.

Served areas
  • Uk Wide
Business details
  • Year established: 2019
  • Employees: 5
  • Licensed
  • Insured
Highlights and features
  • Whole-of-market mortgage advice
  • First-time buyer, remortgage, buy-to-let, and specialist mortgage solutions
  • Protection and insurance advice (life, income, critical illness)
  • FCA regulated and fully compliant
  • Friendly, transparent, jargon-free advice
  • Flexible consultations (in-person, online, or by phone)
  • Dedicated support from application to completion
Associations and certifications
  • Authorised and regulated by the Financial Conduct Authority (FCA)
  • CeMAP qualified advisers
  • Committed to FCA’s Treating Customers Fairly principles
Payment methods
  • Cash
  • Debit cards
  • Credit cards
Services
First-Time Buyer Mortgages
Buying your first home is exciting, but it can also feel overwhelming. We’re here to guide you through the process with clear, step-by-step advice and access to a wide range of first-time buyer mortgage options.
Our advisers take the time to understand your circumstances, explain how much you can borrow, and outline the costs involved — from deposits and monthly repayments to legal fees and insurance. We’ll also compare deals across the market to secure the right mortgage for you, whether that means a competitive fixed rate, a tracker, or a government-backed scheme such as Help to Buy or Shared Ownership.
Home Mover Mortgages
Moving to a new home is an exciting step, but arranging the right mortgage can feel complex. Whether you’re upsizing, downsizing, or relocating, we provide expert advice to make the process smooth and stress-free.
Our advisers will review your current mortgage, assess whether it’s best to port your existing deal or switch to a new one, and compare offers across the market to secure a product that suits your new circumstances. We’ll also guide you through affordability checks, moving costs, and repayment options so you know exactly where you stand.
With our support, you can focus on finding your next home while we handle the mortgage details, ensuring a seamless move and the best possible deal for your future.
Self-Employed Mortgages
Securing a mortgage when you’re self-employed can feel more challenging, but with the right guidance it doesn’t have to be. We specialise in helping business owners, freelancers, and contractors find competitive mortgage solutions that reflect their unique circumstances.
Lenders often require evidence of income such as tax returns, accounts, or SA302s. We’ll work with you to present your finances clearly, explain what different lenders look for, and identify the options most likely to suit your situation.
Whether you’re newly self-employed or have years of trading history, we have access to lenders who understand flexible incomes and non-traditional employment. Our goal is to make the mortgage process straightforward, giving you confidence that your hard work translates into the right home.
Key Worker Mortgages
We recognise the vital role key workers play in our communities, and we’re committed to supporting them in achieving their property goals. Whether you’re in healthcare, education, emergency services, or another public service role, we can help you access competitive mortgage deals tailored to your needs.
Some lenders offer special considerations for key workers, including lower deposit requirements, enhanced affordability criteria, or exclusive schemes. We’ll guide you through these options, ensuring you make the most of the support available while comparing the wider market to find the right deal.
Our advisers provide clear, friendly advice and handle the application process from start to finish, giving you more time to focus on the work that matters most.
Fee-Free Mortgages
We believe mortgage advice should be accessible and transparent. That’s why we offer a fee-free service, meaning you won’t pay us a penny for arranging your mortgage. Instead, we’re paid directly by the lender, so you benefit from expert guidance without the extra cost.
With access to a wide range of lenders and mortgage products, we’ll search the market to find the most suitable deal for your needs — whether you’re buying your first home, moving, remortgaging, or investing in property.
Our fee-free approach ensures you get professional advice, clear communication, and full support from application to completion, all without worrying about upfront charges.
Mortgage Capacity Report
A Mortgage Capacity Report provides a clear, independent assessment of how much you may be able to borrow for a mortgage, based on your income, financial commitments, and current lending criteria.
Often requested in divorce or separation proceedings, this report helps solicitors and the courts understand your realistic borrowing potential. It outlines the mortgage products available to you, affordability calculations, and any factors that may impact your ability to secure lending.
Our reports are prepared by qualified mortgage professionals, are FCA-compliant, and are tailored to your personal circumstances. They provide an impartial, evidence-based view that can support negotiations, financial settlements, or legal requirements.
With our expertise, you’ll have a clear picture of your mortgage options — giving you confidence in planning your next steps.
Free Check My File Report
Understanding your credit profile is an important first step before applying for a mortgage. That’s why we provide access to a free Check My File credit report — the UK’s only multi-agency credit report service.
Unlike single-agency reports, Check My File combines data from the four main credit reference agencies (Experian, Equifax, TransUnion, and Crediva), giving you a complete view of how lenders see you. This allows us to identify any issues, explain what it means for your mortgage application, and help you take steps to improve your profile if needed.
By reviewing your credit report with you, we can provide tailored mortgage advice based on accurate, up-to-date information — ensuring you’re in the best position when it comes to securing a mortgage.
(Check My File offers a 30-day free trial, after which a monthly subscription applies £14.99 — you can cancel at any time.)
People
Jamie Alexander
Mortgage Director
About Jamie Alexander
Jamie Alexander is an experienced mortgage adviser and the director of a trusted, independent mortgage brokerage. With a career dedicated to helping clients navigate the often-complex world of mortgages, Jamie is known for combining expert knowledge with a straightforward, client-first approach.
Passionate about making the mortgage process clear and stress-free, Jamie has supported first-time buyers, home movers, self-employed clients, property investors, and families across the UK in achieving their property goals. His advice is always tailored, transparent, and underpinned by a commitment to long-term client relationships.
Holding professional qualifications and working within full FCA regulation, Jamie ensures every recommendation is not only compliant but also firmly in the best interests of his clients. His reputation is built on trust, clarity, and results.
Reviews (23)
Write a Review
Martin Harper
Aug 10, 2025
I would highly recommend Alexander Southwell, we dealt with Latoya who was so helpfull from start to finish even with the amount of issues we encountered. Nothing was ever too much trouble for her and was always available at the end of the phone.
Neon Barron
Jul 31, 2025
I've used ASMS many times and the communication and response time is exemplary. They've gone above and beyond to get me the best deal and taken the time to go through all of my options to find the right path for me. Highly recommended.
Bethany Hudson
Jul 09, 2025
Have dealt with Jamie for a long time and could not recommend him more! Always professional and knowledgeable and always happy to help!
Kaz
Jun 21, 2025
Very quick and efficient service, excellent value and skilled experts provided my mortgage capacity report for my divorce brilliantly. Thanks so much for your help with this
Fasua Olawale
May 20, 2025
Alexander Southwell Mortgage Services exhibits high level of professionalism and ethical codes in handling Mortgage services. They always show unwavering commitment in ensuring successful outcomes of every dealings. Their customer service and engagement drives are top notch.

Well done!
Chloe Barton
May 09, 2025
Couldn’t be happier! I was recently supported by Jamie getting my first mortgage and I couldn’t have asked for anyone better. Jamie was extremely helpful and answered my many first time buyer questions. 100% recommended Jamie to anyone.
Katie Osman
Apr 10, 2025
Andrew has been a brilliant source of advice to my husband and I when purchasing our new home. The process has been so easy and his communication has been excellent from start to finish. We wouldn’t hesitate to recommend him and his team to anybody!
Will Barker
Mar 27, 2025
Jamie and the team at AS Mortgages have been superb at helping sort out a new mortgage for a house move. From searching for the best product, to finding the best lender, they have been amazing.
This isn’t the fist time we have used the services at AS mortgages. Previously have helped us with two other mortgages on previous properties and securing a new fixed rate. Every time the service is quick, easy and painless. We have recommended AS Mortgages to family, friends and colleagues - everyone who has used them has had the same great experience as us. Can’t recommend highly enough.
Annie Vaughan
Mar 08, 2025
We were recommended to Alexander Southwell mortgages after being unhappy with previous brokers and I am so glad!! We dealt with Jamie throughout the mortgage process and he was professional, friendly and so helpful. Would definitely recommend.
Christie Burton-Green
Mar 04, 2025
We couldn't have asked for a better mortgage broker!! We're so glad they were recommended to us and we went ahead.
Andrew helped us with a total of 3 sales over the course of a year, 2 of which had unfortunately fallen through on the seller end. Andrew was always at the end of emails/phone to help us along each step and with any extra queries. We're so grateful for the expertise and great communication we recieved, thank you so much!!
Miah Kirton
Feb 03, 2025
Latoya was really great and helped us secure our first mortgage. She was always on hand to answer my numerous 'first-timer' questions. We had very unique circumstances, but she made everything so easy. Highly recommend.
Dj Mtn
Aug 08, 2024
We recently bought our first home…Alexander Southwell Mortgage Services were absolutely fantastic from start to finish. Andrew dealt with our mortgage, he was so professional and couldn’t have been more helpful. We can’t thank him enough for making what should have been a stressful experience very easy and smooth sailing. 5 Star Service…highly recommended
N. N.
Jul 31, 2024
We had a great experience with Andrew. I'm very grateful for the quick and efficient process. Andrew has given us all the information & advice we needed and helped us find the right lender for our circumstances. We will definitely be recommending Alexander Southwell Mortgage Services to our friends. We look forward to using the same service for later when we remortgage! Many thanks.
Joe Jones
Jul 25, 2024
I just want to thank Jamie and Tyler at Alexander Mortgage Services for helping me through the process of moving home. I’d highly recommend them. I recently bought a house in Southampton, Jamie and Tyler both made sure to go above and beyond. Will definitely be using again!
Jasmine Wilson
Jun 15, 2024
Jamie was an excellent mortgage adviser, providing re-assuring and straight forward advice during a tumultuous time. He checked in with us when promised and provided a consistent and excellent service. I will go to him for any mortgage advice from now on.
Abhiram Hari
May 30, 2024
We are quite happy that we followed our mutual friend's recommendation and met Jamie. Many mortgage advisors failed to secure me a mortgage for the property I was attempting to purchase, but Jamie was able to assist me in obtaining an offer within a week.
All of our inquiries were promptly and reassuringly addressed. Once again, BIG thanks to Jamie, I will be referring Alexander Southwell Mortgage Services to everyone who needs a mortgage.
Matthew Sheridan
May 05, 2024
Highly recommended

Previously, we had been given unaffordably optimistic deals, or bluntly told "No" without a reason, by several mortgage advisors.

Fortunately we were put into contact with Alexander Southwell, where Jamie was able to clearly explain the process of getting a mortgage, all the steps we would have to go through, and then secured for us an affordable mortgage. He kept in regular contact about hwo the deal was progressing, and was also flexible in making and taking calls from us. Thank you, Jamie.
Peter Alsop
Apr 22, 2024
I was recommended to Andrew by a friend , he is excellent at what he does and explains everything, advice about mortgage rates that you're not sure what to do with, or if they’re right for you and your circumstances all cleared up. His expert comparison to save on any new remortgage deal and made me 100% confident in my options.
My mortgage completion was last Friday . I have already recommended him to a work colleague as his mortgage runs out next year . Many thanks Andrew
PinkBeard
Jun 06, 2023
We have had one of the best experiences dealing with Jamie. From start to finish everything has been run smoothly while any questions or queries we had were dealt with. Will be strongly recommending everyone to use even if you're a distant away, we dealt with Jamie over the phone.
Jessica Cooke
Apr 16, 2023
I had such a wonderful experience with Alexander-Southwell Mortgages and would highly recommend them to anyone. As a first time buyer I was apprehensive about the whole process but Latoya was so helpful from the very beginning and provided so much expertise, guidance and advice which really put my mind at ease. Latoya’s customer service is impeccable and she really goes the extra mile. I was kept informed throughout the whole process and she made everything feel so easy for me, although everyone says buying a house is one of the most stressful things you can do, it really felt too simple and I couldn’t believe how easy it was, all thanks to Latoya!
Rosanne Faleiro
Feb 23, 2023
My partner and I Found a house we loved and contacted Jamie over a weekend to get an AIP so that we could put in an offer. Jamie was absolutely wonderful and very helpful with all the information about mortgages. It was a very pleasant experience, he had us sorted in a week and everything went over smoothly. Cannot recommend Jamie at Alexander - Southwell mortgages enough.
Mitchell Hardiman
Apr 14, 2022
Me and my girlfriend recently used Jamie as our mortgage advisor for the purchase of our first house and he was fantastic. As first time buyers we felt a bit out of our depth but Jamie was always on hand to answer any questions and help us anyway he could. This really helped us to understand the whole process and get to the point where we have now had an offer and our mortgage accepted.

I would recommend Alexander Southwell Mortgage Services to anyone, nothing but good things to say about them. Once again thank you Jamie, couldn't of done it without you!
Jordan Wiseman
Aug 24, 2021
Our experience using Alexander Southwell Mortgage Services was second to none from start to finish. Being first time buyers we had no idea about where to start in finding a mortgage, Jamie made it all clear right from the beginning and was always around to answer any questions we had along the way quickly. Thanks to Jamie we now have a mortgage which best suits our needs! We would Highly Recommend them to anyone and will certainly look to use them again in the future!