Business Details
36 Years
experience
Independent Financial Advisers in Norwich
Established in 1990, Premier Financial Group has built a reputation as a trusted provider of independent financial advice. Our team of FCA-regulated professionals specialises in mortgages, insurance, and investment solutions, serving clients across Norwich and surrounding areas. With over three decades of experience, we combine deep industry expertise with a client-centric approach to deliver tailored financial strategies. Our independence allows us to access the whole market, ensuring clients receive unbiased recommendations aligned with their unique circumstances. We prioritise long-term relationships, offering ongoing support and aftercare services to help clients navigate their financial journeys with confidence.Our commitment to excellence is reflected in our 255+ five-star Google reviews and partnerships with leading industry providers. By maintaining transparency in all communications and adhering to strict regulatory standards, we have established ourselves as a respected authority in financial services. Our team's extensive knowledge spans complex mortgage products, protection policies, and investment vehicles, enabling us to address both immediate needs and long-term financial goals. This combination of experience, expertise, and ethical practice forms the foundation of our trusted advisory services.
Services
Mortgage Advice
Life Insurance
Investment Planning
Equity Release
Protection Cover
Details
- Year established: 1990
Highlights and features
- We offer 30+ years of independent financial advisory experience
- Our FCA regulation ensures adherence to strict professional standards
- We provide whole-of-market access for unbiased product recommendations
- Our specialists focus on specific financial areas rather than general advice
- We maintain transparent communication with no hidden fees or charges
Associations and certifications
- Financial Conduct Authority (FCA)
What people say
Amazing service
Helpful and professional
Made process stress-free
Kept informed throughout
Excellent communication skills
Services
Mortgage Advice
Our FCA-regulated mortgage advisers provide independent guidance on the full range of residential and commercial mortgage products. We specialise in first-time buyer schemes, remortgaging, buy-to-let financing, and complex cases including adverse credit. With access to the whole market, we help clients secure competitive rates tailored to their specific circumstances while explaining all associated costs and requirements.
Life Insurance
We offer comprehensive life insurance and critical illness cover solutions that protect families and businesses against financial hardship. Our advisers explain different policy types including term life, critical care, and income protection while considering individual needs. We help clients understand policy terms, exclusions, and payout conditions to ensure appropriate coverage levels that align with their financial commitments and family circumstances.
Investment Planning
Our investment specialists create tailored portfolios considering clients' risk tolerance, financial goals, and tax status. We explain various investment vehicles including stocks, bonds, mutual funds, and property investments. With access to multiple platforms, we help clients consolidate existing investments or start new portfolios while providing ongoing performance reviews and adjustments to maintain alignment with changing financial objectives.
Equity Release
We provide specialist advice on releasing capital from property while maintaining residency rights. Our advisers explain different equity release options including lifetime mortgages and home reversion plans. We help clients understand the financial implications, tax considerations, and impact on inheritance while ensuring solutions meet their specific retirement income needs and long-term care planning requirements.
Protection Cover
Our protection specialists design comprehensive insurance packages covering life, critical illness, income protection, and family benefit. We assess individual risk profiles and financial obligations to determine appropriate coverage levels. We help clients navigate policy terms, exclusions, and claims processes while providing ongoing policy reviews to ensure continued suitability as circumstances change.
People
Ian Babb
Mortgage Adviser
With over 10 years' experience, Ian specialises in first-time buyer mortgages and property investment financing. He focuses on building long-term client relationships through transparent communication and tailored advice. Ian maintains up-to-date knowledge of changing mortgage regulations and market conditions to provide informed recommendations.
Leah
Customer Service Manager
Leah coordinates client support services, ensuring timely communication throughout the mortgage and insurance processes. She has developed streamlined procedures for client onboarding and document management. Her team leadership ensures consistent service quality across all client interactions.
Alex
Mortgage Broker
Alex specialises in complex mortgage cases including self-employed applicants and adverse credit situations. He has arranged over 50m in mortgage funding during his 8-year career. His expertise includes new build purchases and remortgaging strategies for property portfolios.
Michelle
Protection Adviser
Michelle focuses on life insurance and critical illness cover, helping clients protect their families' financial futures. She has particular expertise in underwriting complex cases and explaining policy terms in accessible language. Her client-centred approach ensures appropriate coverage levels for changing life circumstances.
Richard
Senior Financial Planner
Richard provides comprehensive financial planning advice, specialising in retirement strategies and investment management. With 15 years' experience, he helps clients navigate complex financial decisions through clear explanations of risk-return profiles and tax-efficient solutions.
Questions
What mortgage options are available for first-time buyers?
We advise on Help to Buy schemes, 5% deposit mortgages, and government-backed initiatives. Our specialists explain eligibility criteria and help secure competitive rates tailored to individual circumstances.
How can life insurance protect my family?
Life insurance provides financial security through tax-free lump sums or income streams that can cover mortgages, living expenses, or childcare costs in case of death or critical illness.
What investment options do you recommend?
We explain stocks, bonds, mutual funds, and property investments considering your risk tolerance and financial goals. Our advice includes portfolio diversification and tax-efficient strategies.
Can I remortgage with bad credit?
Yes, we specialise in adverse credit mortgages. Our advisers help clients understand options, improve credit profiles, and find lenders willing to offer competitive rates despite past credit issues.
How does equity release work?
Equity release allows homeowners aged 55+ to access property wealth through lifetime mortgages or home reversion plans while maintaining residency rights. We explain financial implications and inheritance impacts.
What protection policies should I consider?
We recommend life insurance, critical illness cover, income protection, and family benefit policies based on individual needs. Our advisers explain policy terms, exclusions, and claims processes.
